There are an estimated 40 BILLION pages of information on the Internet. Search engine marketing in such a huge sea of information takes hard work and patience. And while some businesses are successfully marketing themselves offline, only a small percentage are effectively positioning themselves online with with quality search engine marketing. What does this mean to you? It means that in most industries there's still time to get a jump on your competition, particularly if you are trying to market regionally.

In some ways, quality search engine marketing turns traditional marketing upside down. It combines good old fashioned marketing principles with an understanding of online users, thier habits, computers and search engines. It boils down to 30% art (quality web site design) 30% science (influencing the search engines) 30% marketing psychology (knowing how to attract buyers) and 10% hard work (monitoring and updating to reflect new search engine tactics and to respond to your competition's actions). Many people do well to perform one or two of the four well, but you can have an edge.    Us!

We consistantly get results and our team can fine tune your website for awesome search engine marketing IQ and a very high consumer impact. For $55/hour we offer the following Search Engine Marketing services:

Site Reviews:  (4-7 hours average.)  We’ll analyze your web site’s traffic patterns, search engine rankings, the actual words on your pages including marketing cues, the page and navigation structures, design, art & photography quality, file names, meta tags and key words, captions, inbound links and at least 10 other criteria! You’ll get a written report on your site's current search engine marketing IQ and receive make specific suggestions for improvements. Included is a phone consultation with ample time to ask any questions you like. After adoption, many businesses report being amazed at the difference our search engine marketing suggestions make in their web site's performance.

Creating and/or Monitoring Pay-Per-Click (PPC) Advertising Campaigns:  We’ll work within your budget to create cost effective and marketing savvy Pay Per Click campaigns on Yahoo, MSN, Google, DogPile, LookSmart, Ask, WebCrawler and others.  We’ll determine where your search engine marketing can compete against the big boys, and where you can’t, and exploit their weaknesses to give you the best bang for the buck! We’ll identify your best mix of quality keywords, write chic and alluring descriptions calculated to entice qualified potential buyers to your web page. Our PPC campaigns and management can dramatically accelerate the traffic at your web site giving you an ever new supply of customers. Initial program creation costs can vary considerably but often averages 4-7 hours. Monitoring is typically 2-3 hours monthly.

Meta Tag & Description Writing:   Fact: On average keywords are less important to search engines than they were a few years ago but it seems descriptions are more important than ever. Often search engines consider them in ranking and several use them as the displayed description of your page(s). Think of us as image consultants. On many search engines, the first impression of your web site most users will have is your META Description. Maximum effectiveness requires meta keywords and descriptions be unique for each page of your website, written after analyzing historical user keyword data, written to attract the search engine then prompt the user to action. Anticipate 2 hours for research and 20-30 minutes per page of your web site, with a minimum charge of $195.

Text Updates:   Do you want quality search engine marketing, i.e. top search engine ranking? The text, the words on your web site, has to be changed often!  Quarterly is ok for some sites, monthly is recommended, weekly or daily is better. If you are not an author by nature, or feel overcommitted like many of us, hiring out your text updates is the best strategy. There are two types…

You should update at least 10% of your site on a routine basis and because this service is adaptive and unique to your site, article and manipulation costs vary. Factors influencing cost include page length, the complexity of the subject matter and any research requirements. Many site text updates can be completed in 2-5 hours. On average we estimate .5 - 1 hour per page per occurrence for text manipulations. Call us at 603-369-1471 for more information.